Ultra-discount marketplaces move too fast for portal-by-portal reporting. Listings rotate in days, sellers multiply under new names, and the IP protection systems are thinner than what Amazon or Walmart offer. The brands that win here work from evidence batches, not one-off complaints.
Shein and Temu operate on velocity: huge catalogs, rapid listing turnover, and sellers who treat a removed listing as a cost of doing business. The standard brand playbook of filing a takedown and waiting for the portal to confirm does not map well to platforms where the same product reappears under five new seller names within a week. Both platforms have IP complaint channels, but response times and enforcement depth are inconsistent compared with Amazon Brand Registry. Expect slower action per case and plan your process around volume.
One-off complaints are the slowest way to work these marketplaces. Instead, run detection across both platforms on a schedule, group infringing listings by product and seller network, and file them in batches with a consistent evidence package: listing URLs, seller names, screenshots, side-by-side comparisons with the genuine product, and your trademark or copyright registration numbers. Batched filings with uniform formatting get processed faster than scattered individual reports, because reviewers can work them as a set.
As on other marketplaces, stolen photography is the cleanest takedown basis. A seller using your product photos is infringing a copyright you can document in seconds, and copyright claims face less ambiguity than trademark disputes over lookalike designs. Build your evidence pack around the photos first, then add trademark claims where the listing uses your brand name or logo. Speed matters here because the listing may only live for days.
The same counterfeit operation runs multiple storefronts on each platform. When you identify one infringing seller, search for its other listings and its related accounts before filing. Naming the network in your filings and linking the cases together gives the platform a reason to act at the account level rather than the listing level. Account-level action is the only outcome that actually slows these sellers down.
This is a monitoring problem, not a filing problem. Scan weekly at minimum, re-file on repeat offenders with prior case numbers attached, and escalate accounts that relist after takedowns. The marketplaces respond to sustained, well-documented pressure far better than to occasional complaints. Brands that treat Shein and Temu as a weekly operational task keep the counterfeit surface small. Brands that file once and move on find the listings waiting when they check back.